I think we are focusing too much on the sport without actually focusing on the actual person.
Just because we are talking about a soccer player it doesn’t mean he’s only gonna be known to soccer fans.
There have been several super stars that have outshined their respective sport.
Ana Kornikova
Lewis Hamilton
Pele
Muhammad Ali
Messi has been part of sports highlights and commercials for almost 2 decades.
And he’s regarded by many as the best to ever play his sport.
You can’t go anywhere in Sofla without seeing his name on a shirt or a picture of him on an add.
He’s the soccer version of Michael Jordan.
If Malachi and Messi show up in Bunche Park together, the kids and the local football fans watching will freak out that Toni is there.
But a lot of futsal and soccer is also played there. And I guarantee you that just as many people will be asking for autographs and pics with Messi as they do with Toni.