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- Sep 28, 2017
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Of course! Current media rights give the B1G a slight advantage, the next contract negotiation will flip that. Here is why:
Average Game Viewership:
SEC: 4.90 Million viewers
Big Ten: 2.80 Million viewers
Weekly Top 25 Presence:
SEC: Captures ~18+ of the top 25 most-watched slots per week
Big Ten: Captures 3–5 slots per week
Top 10 Most-Watched Games 2025:
1. Texas vs. Ohio State — 13.99M
2. LSU vs. Ole Miss — 10.90M
3. Texas vs. Tennessee — 9.75M
4. Ole Miss vs. Florida — 8.29M
5. Oklahoma vs. Michigan — 8.22M
6. Wisconsin vs. Notre Dame — 8.10M
7. Alabama vs. Kentucky — 7.28M
8. Florida State vs. Alabama — 7.01M
9. Clemson vs. LSU — 5.76M
10. Texas A&M vs. LSU — 5.71M
Money follows eyeballs, you will see a massive flip in the money status during the next media contract negotiations. (2030 B1G, 2034 SEC)
You join a conference for several decades, by the time we are in either the media contract is about due - so even using the “money” argument, it’s the SEC.
I don't think that list is right, unless you're only looking at SEC teams. The Miami vs Notre Dame game had 10.8M.
Anyway, adding Miami, and others, would be a different ballgame.
In 2025 Miami had:
#2 watched game in week 1 (Notre Dame)
#1 watched game in week 4 (Florida)
#2 watched game in week 6 (FSU)
#2 all time first round viewers in the playoffs (Texas A&M), being edged out by 150K viewers to be #1.
Beat out Ole Miss vs UGA in the 2nd round