"As alluded above, the policy also forbids NIL compensation tied to “specific athletic performance or achievement,” such as “financial incentives based on points scored.” While the policy acknowledges that “athlete performance may enhance” an athlete’s “NIL value”, such performance can’t be used as “consideration” (i.e., the bargained for exchange) for “athlete NIL competition. Therefore, college athlete endorsement deals won’t contain incentive clauses tied to touchdown passes or points per game etc."