The biggest issue here for Duke is that this judge/court will not be the first in the country to restrain student-athlete mobility through private NIL contracts absent legislative guidance. NIL is the Wild West.
The issue here is monetary damages, which Duke has an argument for. However, Duke’s own damages provisions undercut its push for an equitable remedy via injunction. The agreement caps liability at approximately $4 million and waives consequential damages. While that cap does not function as liquidated damages as a matter of law, it makes it easier for a court to conclude that money damages are an adequate remedy in practice, especially when the alternative is unprecedented judicial involvement in NIL and transfer dynamics.
Basically, they may be able to prove breach, but there is an adequate remedy via monetary damages. Duke “winning on the merits” like that post stated would imply they get their requested relief of an injunction.