So I’ll chime in, b/c u guys don’t pay attention to details as closely as I do.
Even though Adidas’ new slogan on X after they were blasted in 2022 is “it’s all in the details” (literally copying Nike’s story template behind each thread & fabric), it couldn’t be further from the truth.
First the positive: Adidas has come a loooooong ways in both design & material used. The material they r currently using for their premiere programs aka chasis is actually Nike’s old template from the early - mid 2000’s. It’s not one of one, of course, but it’s the same concept (Revolution).
With that said, here’s why Adidas is still light yrs behind:
1. The fit: Adidas doesn’t provide customizable fits: it’s small, medium, large, extra-large, etc. Everyone’s body type is different. Here’s where Nike excels: They provide majority of their P4 programs w fit tech where they do both body scans & foot scans to make sure each jersey/cleat is fitted according to each player.
2. Aesthetics: I pointed this out when Adidas’ newest chasis came out. In fact, & I hate to do this, but I remember
@brock being geeked when Adidas provided us w their “premium” jersey materials in 2016 & 2018. The results? The introduction of us being known as “The V” with their strawberry & stretchable corduroy materials distorting numbers & logos. Now w this faux Revolution template, the seams bleeds, thus distorting the numbers (see our #10 jerseys as examples). B/c of this oversight, u see the imperfections.
3. Font: Adidas has yet to get the font right on any of their schools. Many of their G5 programs have two different name plate fonts, while the P4 programs have HS level NOB plates. The results are NOBs (Name on The Back) look very elementary-ish and uneven.
4. Cleats: B/c Adidas specializes in Futbol Boots, these designs often bleed over to their American Football cleats. Take a gander at Texas A&M retro cleats for their 1975 faux throwback, & even TAMU fans have said the cleats throw off the unis.
5. Cool Factor: Adidas has a tendency to over play its 3 stripes. While some of it is natural, the 3 stripes become more representative than the unis themselves, & that’s by design. One of the gripes I’ve seen from Liverpool fans, for instance, is they felt their kits became a walking billboard for Adidas vs. Liverpool (although I like their kits; actually I like most of Adidas futbol kits). One of the things that stood out to me during some of the team gathering events we’ve had is how many of our players don’t rock Adidas outside of campus.
So Herbie is just saying what’s real: Adidas is much better today than it was just 3 yrs ago, but there’s little things that r glossed over & it’s either they don’t have the tech for it or it’s just not paid attention to.