But Nike sponsored UNLV for yearsss..but I get what your saying. If I’m marketing a brand i want to get my brand as exposed as possible. Which means as many colleges, high schools, pro athletes as possible. That’s what adidas is starting to do in the football arena. When u do that then u get a National brand like Miami. They had Michigan for a while too. Adidas is def catching up to Nike. They’ll never surpass in the sports gear arena in my opinion. But if they play it right the sneaker/gear part then maybe..but yeah that’s the least of our worries. Good convo tho
Here’s y Adidas won’t catch up to Nike. The moment Nike felt Adidas on its heels, it figured out what was making Adidas so popular. The key? Urban street wear v. athletic street wear. Also running shoes. B-ball shoes were beginning to fade, while designer shoes and urban shoes kicked up the market. Add w Kanye going live on radio to diss Nike and make his shoes seem like a demi-god, must wear appearal, and voila, Adidas began to cook.
So Nike did what any petty, competitor would do....see their products, and started to low key copy cat. But then they went a step further, they re-created the image of the J’s and started to collab w/ street designers and high fashion designers, while making them ultra limited. They took the iconic shoe and made it a myth, in a sense. Then they collabed w all the designers that helped Ye and created their own version of urban fashion. Then basketball players started to IG their sneaker head collections and that added more followings.
I remember
@brock saying how comfortable the ultra boost were, so Nike created its on version of the boost w the epic reacts which created a new frenzy.
The results? Nike has completed dominated the shoe market again. Now w Adidas getting bad press from Ye and this FBI probe, they dipped a bit, but Pharrell is making monster shoes as well.
Every time we watch college football, at least 3 of the 4 teams are Nike sponsored. It’s this thing they do w marketing that is shear genius. Mr King for Adidas did his thing by switching its focus to the US and he was giving Nike a run for its money, but for some inexplicable reason, he resigned from his position.
Now that Puma is throwing its hat in the ring, it’s going to be interesting in the shoe wars. My problem w Puma is that they’re sponsoring all unproven big men (except Boogie), and it’s known fact, big men don’t move weight like that.
Adidas did right by us by ponying up that money, but I didn’t appreciate them getting Coach L & the B ball team caught up. I can’t imagine they’re happy w their investment. They put faith in us, and we have yet to yield results.
