2:
1. Adidas NIL players have been signing w their rival brands out of HS, thus giving unwanted, unintended notoriety to boost perception of their rivals.
2. Trying to sign all the best when they don’t have the infrastructure to give priority to more than a few at a time. This failure has been on an individual & program level.
This is y several of their signature athletes bounce after a couple of yrs b/c Adidas promises the world, but it has hella contingencies. ****, look at just a recent fiasco that happened w Cam Ward:
When he was projected as the Heisman winner, Adidas quickly signed & promoted him; however, once the projections began leaning towards Hunter, they threw a huge bag at him, & focused all their attention on him, leaving Ward in the rear view. Now Ward is w UA.
It’s why I’ve told this fan base for eons stop worrying about Adidas NIL athletes. Remember when we thought we were going to get Brown III last cycle b/c he was a Florida kid that signed a NIL deal w Adidas? How that work out? So I’ll repeat, NEVER care if a kid signs a NIL deal w Adidas. It doesn’t help their branded schools, & they operate upon attrition. If a kid attends an Adidas school it’s by happenstance, meaning kudos to the staff for recruiting them.
If U make them (Adidas) look good, they’ll be ur best friend; but, if they r not fully monetizing off u, u will be an afterthought.