whatever you say goober. I’m guessing when Nike released the Heats Vice jerseys 3 months into the 2018 season that was poor marketing management too?
You're a dope.
Pro sports leagues HAVE LONGER SEASONS. And the Vice jerseys were not commemorating A SPECIFIC 25 YEAR ANNIVERSARY.
Here's a simple lesson that I learned at NASCAR.
If you put a DATE on a t-shirt, you'd better sell all those t-shirts in one week. Because once the event is over, those shirts aren't worth a ****. We would have annual "$1 sales", where literally everything that we were trying to clear out of inventory was priced at $1. I bought a lot of "dated" t-shirts, I have boxes of them.
Here's a better idea. If you want Miami fans to purchase a 25-year anniversary jersey, PUT IT ON SALE IN THE SUMMER. Let the superfans buy it and wear it at the FAMU game. And let MORE FANS go to Fanatics to purchase the jersey in mid-September.
The Pitt game is in 5 weeks. Maybe, JUST MAYBE, it's smarter to announce, sell, and ship those jerseys in enough time for fans to wear them, you know, MORE THAN ONCE. By the time these jerseys are announced and shipped, our fans MIGHT have the chance to wear them to Hard Rock...for the Florida State game.
Brilliant. "Oh, the NBA does special edition jerseys beyond the season opener"...
Apples, meet oranges...