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Exactly. Coca Cola has no vested interest in making Alabama the best team possible. They don't care who is good, just that whoever is getting the most tv audience has a contract with Coke. 1867 Princeton vs 2018 UCF. A battle for all the marbles.

They have 28 claimed national championships in football. Almost all of them before the turn of the 20th century. The most recent being 1950.

Lol. Coca Cola already has sponsorship deals with a majority of the major programs. Including the University of Miami. My sister negotiated the Coke contract for UM athletics with Blake James and trust me, the schools want A LOT more than coke is willing to offer. They're not in the business of...

So are all the other “bag” schools. I'm pretty sure Alabama doesn't have the wealthiest alumni base either. Time for Harvard and Yale to get back to winning nattys.

The advantage of playing in a metro area already showing