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Lou Holtz always talked about What’s Important Now (WIN) as an acronym for making the right choices. Brad Stephens has SHARPENS (Selflessness, Humility, Accountability, Resiliency, Passion, Even keel, No Doubts, Service). Dabo even made one for Covid:

Acronyms like that are pretty common with college coaches. It’s not over the top like with Golden. He dropped one every sentence.

Interesting film breakdown beginning at 13:15: