I have no idea. I guess no matter who out opponent was, a lot of people would be flying out of ATL. Obviously, UGA fans are here, but tons of Ole Miss fans too. Atlanta is kind of the college football capital of the South so we have fans from every SEC school and half the ACC too.
It's very strange though. My sister lives in San Diego and her flights here and back, even during the holidays have never been more than $500. ****, I flew her here first class last month for $650 from SAN. So $1500 for bull**** basic *** economy (non-refundable no-less!) is just unheard of.