Not "my customer" regardless, bud, I don't have a stake in The Athletic.
I too used to believe I'd never pay for any online content. My favorite CFB writer (Stewart Mandel) went to The Athletic so I decided to try it out with a free 30 day subscription they offered last Fall. It is IMO the best sports site out there, bar none. Has been worth every penny to me. Phenomenal articles by an absolutely incredible group of writers that seems to grow every month. Their coverage of everything is so well done and often goes outside the lines of just the same stories you see elsewhere. Also, since they don't get paid by views, there is no clickbait. Also no ads. They got Manny over there as a full time Canes beat writer. Though, honestly, even though I always like Manny's pieces there, I don't have it because of Canes coverage; I follow our Caens obsessively enough that I get all that info and more elsewhere. I just love their coverage of all of CFB, NFL, soccer and NBA. Plus they have somehow managed to create a culture of commentators that is really intelligent and unlike anywhere else on the internet it has remained civil.
The Athletic is the sh-t, man. I was skeptical too, but it's blown me away. I've even bought subscriptions for a few friends and family members as gifts.
To each their own.