It's been reported for a while that UHealth is the university's cash cow. And apprently UHealth absolutely crushed it financially during the COVID years. We obviously have had the money.
That said, we seem to playing at the high end of NIL budgets. It's been rumored that schools like TT, LSU, TX, OSU, etc are offering NIL deals totaling $30M plus in the aggregate. I'd guess we're in the same range. Since Revenue Share is capped at $20.5M, how are any amounts above that being paid out to players?
There's one known source: MMR (Multimedia Rights). This sits on top of the $20.5M revenue share cap. It's comprised of the separate marketing deals that players can cut with advertisers and brands such as Arch Manning did with Warby Parker.
The catch with MMR deals is that they need to be "legit" marketing deals, and can't overpay as a workaround to the $20.5M revenue share cap. Marcus Lemonis can't offer Damian Mensah a deal to show up to the local Camping World for two hours on Memorial Day and pay him $1M. These MMR deals are the ones that Deloitte reviews for legitimacy and signs off on, or not.
-Since we seem to be paying aggregate NIL in the amount of $10M or so in excess of the $20.5M revenue share cap, are we helping arrange MMR deals for players that totals $10M or more? (If so I'm highly impressed.)
-Is there another way we're offering above the $20.5M revenue share cap?
I don't expect we'll ever know the answer, but i do wonder how we and other schools that are paying over the revenue share cap are doing so.
