As I alluded to back in 2015, when Adidas outbid Nike, my frat who works for them said the reason why they chose not to match was b/c by Miami retaining Golden was a clear sign that the Miami of old was not the same program. It signaled to them we were a bad investment, so a business decision was made.
It appears to me that Miami wants to be compensated w/o giving boosters, endorses, & students a product worth a ****. Adidas didn’t pay us $6.5m/yr to represent a product that’s not in contention for championships or a perennial 7-8 wins on the football field, NIT team on the hardwood, a laughing stock on the baseball diamond, and a T&F program that’s….well…mediocre af.
Win, and they will come: that’s boosters, recruits, endorsement $, etc.