I only see fans in other markets watching SEC games if their team isn't playing. Even then, I watched other ACC games because I wanted to what Miami would be facing. I'm not the typical fan, but I Isee a national audience tuning in to Alabama, Georgia, LSU, Auburn, and maybe Florida play each oth or some prominent OOC team. Moby Tuning for Alabama vs Tenn, Ole Miss, Ark, or any of the bottom of the conference. Perhaps that's enough to drive the money. I just think college sports are regional. IMO, they only become national when teams across the US play such as Auburn vs Oregon early in the season.