Texas Aggressively Marketing NIL Opportunities

Hoyacane1620

Heisman Winner
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"On Monday — the day before written offers can go out the 2022 recruiting class — UT launched LEVERAGE, a new, department-wide program to help all Longhorns, well, leverage their status as Texas athletes into dollar bills.

“LEVERAGE, which is part of the new the new 4EVER TEXAS program, is composed of four main areas of focus: Personal Branding & Brand Management, Business Formation & Entrepreneurship, Opportunity Management and Financial Literacy,”
 
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They couldn't offer these classes before NIL became legal under the NCAA umbrella.

Some colleges offer personal finance as a business school elective. We’re saying it should be mandatory and added at the high school level. As it pertains to the others mentioned, they already are, but they are based on businesses not personal.
 
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I love it! They are not just dumping money on kids they are educating them on all facets of business. I applaud Texas for having an education "plan" for their NIL Recruiting strategy.
It's kinda cool. They're basically operating a sports management company.

Now all they need is Jerry Maguire.:greedy-dollars::greedy-dollars::greedy-dollars:

 
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Hopefully, The U has a plan to have a similar department. No, seriously.....
 
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