He quadrupled their win total when no one thought they'd win more than a game or 2. Made Colorado a nationally talked about and for at least few weeks made them a "relevant" program, surpassed ticket sales and attendance from past seasons, had some of the highest rated games on TV. People tuned in to either watch him win or fail miserably. I know people who don't even watch college football that were tuning into these games. Die hard college fb fans don't care about bandwagoners, but network execs and advertisers love them. Despite his flaws, brash/****y attitude, and losing streak, he had people paying attention to Colorado football. This is why he was given that title by Sports Illustrated. It's laughable people are upset/ bothered by this.