I've seen a lot of the "college players can be paid" stuff, especially from media outlets, but that ain't the case at all. What the NCAA released was just a PR thing for the most part (and it worked). The wording that's sketchy is they are considering that players will have an "opportunity" to profit off of their likeness "in a manner consistent with the collegiate model". If y'all trust the NCAA to greenlight kids taking endorsement deals left and right then you're nuts. They won't give up power that easily, especially because in the press release they said they wanted to re-affirm that athletes are students and not employees of the unviersity.
tl:dr this was a PR stunt because they were backed into a corner, nothing of consequence has happened (yet), but we might get a NCAA football game woooo