NIL is, at this moment, very poorly structured since there is no fixed set of controls, rules, or regulations on a national level. Each state has distinct regulations regarding whether the schools and coaches can be involved with a player and his NIL opportunities. State of Florida it is a clear no while in some states the university and coaching staff can be involved with NIL collectives / groups and can direct a player to them. Pretty sure when the term and concept of Name, Image, and Likeness (NIL) was put to paper nobody envisioned that a player would sign a contract with the U of Tennessee to receive $8 million dollars on his 3rd anniversary date of being with the program (I read in one commentary that was his deal). That seems to clearly be "play for pay" and has nothing to do with Name, Image, Likeness. People were complaining that the schools were getting "rich" from selling jerseys with players names on them, etc., while the player received nothing. It seemed like the goal was to address that level of financial opportunity ... doubt that anyone envisioned $4-8 million dollar "contracts" being signed.