I'm not so sure it's a reallocation of the billions of dollars made by the schools and the NCAA. After all, it's not like the schools or NCAA are actually footing the bill on this, right? By example, I don't think Ruiz has made a dollar off the unpaid labor of college athletes, but he's sure as **** stroking checks for them right now.
The NCAA and schools may be crying that they are losing control, but they STILL aren't paying their fair share. As far as I'm concerned, that's the real hidden story here.