Go back and re-read. We ARE modernizing, I am just pointing out that the "fanciness" factor can be overblown. Those schools always post the slick videos with the shiny exterior. Here's what you REALLY need in a locker room - good ventilation, a separate locking interior area for valuables, a charging cord, etc.
As for your "one could say" nonsense, again, compare apples-to-apples. If you are talking about the Hard Rock locker rooms, they are very nice. Now we are renovating the Hecht locker rooms. Some schools are "fortunate" in that they can do it all in one shot (i.e., on-campus stadium). But, again, you expose how you are commenting on everything about UM from a basement in Atlanta. Stop comparing UM to Georgia and Georgia Tech.
That's all.
Throw all the money at weight rooms, nutrition rooms, film rooms, study rooms, etc. Build a decent on-campus locker room that spends the cash on less-obvious features.
Recruit by showing these kids Coral Gables and South Beach, not some luxurious locker room when the rest of the cow-town sucks.
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