Or he's just a huge raging ******* as he has been for decades. Funny how he can pull it together to wear a nice suit and tie for his welcome press conference at UNC, but can only put together a sweatshirt with so many holes in it that Goodwill would not accept it for a national TV interview to sell a book.
Unless the publisher really screwed him over in some way, hard to see this as anything but a major "**** you" to the publisher and CBS. The publisher that paid him handsomely for his book and CBS which gave him 10 dedicated minutes in a segment worth tens of thousands of dollars at least in advertising to push his book. Buyer beware for any company that wants to deal with him IMO.
Normally, he could come off looking like a bad ***, but with this whole GF situation needing to be copied on all formal email correspondence with him at UNC, the instagram photo shoots, and the like, he just comes off looking like a geezer being led around by a sugar baby. Really sad and desperate, but as Mark the Bagger says "***** is awesome. ***** is the greatest."
Hopefully, his book on winning starts with step 1, get yourself the GOAT QB for without the GOAT QB you may find your record to be around .500 as a HC.