They will go back to being a profitable company that has a good chunk of the athletics apparel and footwear business? Hypebeasts need to stop acting like Kanye is Jordan or Lebron. He isn't. He was selling garbage to scenesters with little to no taste. Kanye was putting out crap you could find at target and charging big money for it.
The market & value of Adidas says otherwise.
I’ll post this here for ur read
Adidas shares are down 15% since Thursday as the company deals with stagnating sales and a rash of anti-Semitic comments from its highest-paid employee.
www.forbes.com
Hate him or love him, Adidas’ popularity growth grew b/c of Ye. Their UB line was on no one’s radar until it was used in Ye’s line.
Furthermore, the reason they r replacing their CEO is b/c, like his predecessors b4, made a lot of costly, moves that have now created an influx of stale products that haven’t moved.
Adidas will be OK in The EU market b/c of their stranglehold on futbol; but, globally is another issue in which the new CEO is going to have to navigate. Even w/ futbol, as it stands, they’ve already had issues paying their overvalued contract w/ Man U. They overpaid to get them from Nike & Man U haven’t produced for them like they wanted & had issues in paying out bonus compensation.
The Adidas athletes are not selling product in the U.S.
Trae Young shoes aren’t moving, neither are Spidas, or Harden. These athletes don’t move the T.V or fan needle like Steph (UA), Ja (Nike), LBJ (Nike), Jokic (Nike), KD (Nike), Zion (Jordan), & of course Luka (Jordan). These r the NBA’s money makers r these r the guys selling jerseys & in consequence, shoes….oh & Kobe (Nike).
So when u have a market that says outside of a particular line, we’re OK on ur products, that doesn’t bode well for a company that already had this issue.