Costliest college network in the country has lost millions - San Antonio Express-News
Costliest college network in the country has lost millions
The article is long. Below are some pull quotes:
Asked about the Longhorns’ sudden decline, ESPN senior vice president Burke Magnus replied, “Nothing suggested that could happen.”
Kevin Weiberg, a former Big 12 commissioner and now a consultant on college sports media deals said he doubts “ESPN has any long-term regret about the Longhorn Network. I think it’s uncertain if this (LHN) model will work … and drive an audience over a long period of time, but in a changing media landscape, I think it’s always better to be distributing your own content than not.”
The Big Ten Network, for example, failed for three days to properly cover perhaps the biggest story in conference history — the 2011 child *** abuse scandal involving former Penn State assistant coach Jerry Sandusky.
“But I keep coming back to what this exposure has done for women athletes — the swimmers, the volleyball players, our kids,” he said. “By seeing these great, often overlooked, women athletes, you get a whole different perspective on big time college athletics.”
Costliest college network in the country has lost millions
The article is long. Below are some pull quotes:
Asked about the Longhorns’ sudden decline, ESPN senior vice president Burke Magnus replied, “Nothing suggested that could happen.”
Kevin Weiberg, a former Big 12 commissioner and now a consultant on college sports media deals said he doubts “ESPN has any long-term regret about the Longhorn Network. I think it’s uncertain if this (LHN) model will work … and drive an audience over a long period of time, but in a changing media landscape, I think it’s always better to be distributing your own content than not.”
The Big Ten Network, for example, failed for three days to properly cover perhaps the biggest story in conference history — the 2011 child *** abuse scandal involving former Penn State assistant coach Jerry Sandusky.
“But I keep coming back to what this exposure has done for women athletes — the swimmers, the volleyball players, our kids,” he said. “By seeing these great, often overlooked, women athletes, you get a whole different perspective on big time college athletics.”