Originally from The Miami Hurricane

Miami athletics has returned to Nike as the program’s apparel sponsor, agreeing to a lucrative 10-year contract worth more than $200 million.

Nike was the apparel sponsor of the Hurricanes from 1987-2015, before the University made an unprecedented decision to sign with Adidas.

Now, Miami is back wearing the iconic swoosh.

Miami found themselves in a strong negotiating position following its national championship appearance, also coming off the footsteps of other premier programs signing apparel deals.

Adidas put pen to paper with Penn State on July 1, in a 10-year, $300 million dollar deal, and agreed to a 10-year, $100 million deal with the University of Tennessee the next day.

With the bar set high, UM went into negotiations with the upper hand and found that Adidas was unwilling to match Nike’s offer according to reports.

The deal marks a role reversal from when Miami was last in apparel negotiations 12 years ago. Nike was unwilling to match Adidas’ offer in 2015, leading to the longstanding Adidas partnership the University had until now.

The offer reportedly puts Miami as the second-highest collegiate investment from Nike, just behind Oregon, where the apparel giant was founded.

UM was in the midst of a 12-year deal partnership with Adidas, set to expire in 2027. The agreement was the longest-standing collegiate partnership in Adidas history — also the first all-sport apparel partnership the company had with a top program.

Adidas had spent the last decade investing in South Florida sports, from high school all the way to Universities.

South Florida talents such as Malachi Toney, Ohio State’s Jeremiah Smith and Miami recruits A’mir Sears and Nick Lennear all signed with the three stripes within the last year.

In 2025, Adidas signed a five-year, $13.5 million deal to outfit all 41 of Miami-Dade County High Schools’ athletics uniforms, cementing itself as the leading athletic apparel company in the greater Miami area.

But while UM and Adidas have been great partners for more than a decade, UM and Nike have historic ties.

Miami’s original partnership with Nike marked the first all-sports apparel contract in collegiate history, and continued for four of UM’s national titles in football (1987, 1989, 1999, 2001) and two in baseball (1999, 2001).

The Hurricanes join South Carolina as Power Four programs to sign with Nike in the past year, with the decision set to take effect when Adidas’ deal expires next July ahead of the 2027 athletic season.

 

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Always an awkward scene

 

I’ll absolutely never be able to get over this ******* font

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This is the exact jersey I point too when proper said Nike had terrible jerseys… or bring up that smoke series.

Feathers and the worst font I’ve ever seen on a jersey… that’s when I knew we had reached rock bottom

 

Well, I like Adidas, as long as Nike doesn’t start treating us like that redheaded stepchild, like they did the last time around, I’m cool with it.

More false myths.

 

Please keeep the tradition uniforms though!

 

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PLEASE BRING BACK THE PIPE

Or at least a Vape pen..

 

This sucks.

Worst uniforms of my lifetime on tap.

Mali, Nick, Amir all slighted.

Adidas even matched the offer.

Unreal.

How are they slighted? Do you think the money they receive doesnt cash anymore?

 

On the bright side, I doubt Mario will let Nike ***** with our traditional unis, as in the ones he wore when he played which our current units are modeled after. He won't want Oregon part 2.

 

Let’s ******* go!!

 

Comparing what Miami was getting from adidas vs Penn state is crazy. 4 to 5 times more for pedo state? lol

When was the last time you took a math class?

 

Was this holding up our patch?

 

I want these!

 

I wonder what our jerseys will look like with both a Nike and B1G logo.

With this Congress, you should have the answer to that question soon...

 

Isn’t the PSU deal 300 million for 10 years?

one of the biggest mysteries for me. how on earth did Nike determine that PSU was a great marketing oppty?

 

 

So we peacing out of the acc with this money?

We can ride out this free money (weak conference) until the contract is up. We're in a good spot as long as we can continue to put a good product on the field.

This is the epitome of the statement " stars aligning".

 

Well, I like Adidas, as long as Nike doesn’t start treating us like that redheaded stepchild, like they did the last time around, I’m cool with it.

in fairness, our on field product deserved to be treated like a red headed step child waiting to step dad to get home from the local bar

 

I like Adidas too, but this is about money and I understand the why. I’m loyal to The University of Miami, our corporate partners only matter if they help us be a world class University. Time to stock up on Adidas merch, while also adding some Nike stuff(I’ve always preferred Nikes cold weather gear). There’s also some Nike gear in my basement that is about to return back to the main closet!

**** all that crap.

I'm wearing Cutter & Buck today, and I might never wear adidas again.

 

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Bojangles CEO is a UM alum...

 

I like Adidas too, but this is about money and I understand the why. I’m loyal to The University of Miami, our corporate partners only matter if they help us be a world class University. Time to stock up on Adidas merch, while also adding some Nike stuff(I’ve always preferred Nikes cold weather gear). There’s also some Nike gear in my basement that is about to return back to the main closet!

you might be the only one stocking up. nonetheless, adidas never really posts **** for UM on their store page anyways, so there wont be much to stock up on

 

The current unis are the best we have had in 20 years, its the look from the 80's, 90's and 2016-present. All I ask is that Nike doesnt mess it up with something "innovative". You can wear the 2001 throwbacks or something else once a year, but what we have is perfect. Dont mess it up Nike.

the current unis were bc richt was like get this flower bull**** out of here. they were supposed to be one game throwbacks that richt kept permanently.