Originally from The Miami Hurricane

Miami athletics has returned to Nike as the program’s apparel sponsor, agreeing to a lucrative 10-year contract worth more than $200 million.

Nike was the apparel sponsor of the Hurricanes from 1987-2015, before the University made an unprecedented decision to sign with Adidas.

Now, Miami is back wearing the iconic swoosh.

Miami found themselves in a strong negotiating position following its national championship appearance, also coming off the footsteps of other premier programs signing apparel deals.

Adidas put pen to paper with Penn State on July 1, in a 10-year, $300 million dollar deal, and agreed to a 10-year, $100 million deal with the University of Tennessee the next day.

With the bar set high, UM went into negotiations with the upper hand and found that Adidas was unwilling to match Nike’s offer according to reports.

The deal marks a role reversal from when Miami was last in apparel negotiations 12 years ago. Nike was unwilling to match Adidas’ offer in 2015, leading to the longstanding Adidas partnership the University had until now.

The offer reportedly puts Miami as the second-highest collegiate investment from Nike, just behind Oregon, where the apparel giant was founded.

UM was in the midst of a 12-year deal partnership with Adidas, set to expire in 2027. The agreement was the longest-standing collegiate partnership in Adidas history — also the first all-sport apparel partnership the company had with a top program.

Adidas had spent the last decade investing in South Florida sports, from high school all the way to Universities.

South Florida talents such as Malachi Toney, Ohio State’s Jeremiah Smith and Miami recruits A’mir Sears and Nick Lennear all signed with the three stripes within the last year.

In 2025, Adidas signed a five-year, $13.5 million deal to outfit all 41 of Miami-Dade County High Schools’ athletics uniforms, cementing itself as the leading athletic apparel company in the greater Miami area.

But while UM and Adidas have been great partners for more than a decade, UM and Nike have historic ties.

Miami’s original partnership with Nike marked the first all-sports apparel contract in collegiate history, and continued for four of UM’s national titles in football (1987, 1989, 1999, 2001) and two in baseball (1999, 2001).

The Hurricanes join South Carolina as Power Four programs to sign with Nike in the past year, with the decision set to take effect when Adidas’ deal expires next July ahead of the 2027 athletic season.

 

Put some respect on Mario’s name. He righting every **** wrong that has been associated with this program. Feels **** good.

 

Thank god. F adidas and their lame *** gear. We’re a Nike school.

 

Silly question. How does that work with a few of our guys signed to Adidas?

Flip season

 

This sucks.

Worst uniforms of my lifetime on tap.

Mali, Nick, Amir all slighted.

Adidas even matched the offer.

Unreal.

How are they slighted? Do you think the money they receive doesnt cash anymore?

 

Flip season

Yea!!

 

I've never felt older trying to figure out wtf this means.

EYBL = Nike Elite Youth Basketball League

Nike Yeezys = Kanye West designed shoes for Nike before he went to adidas (and eventually was declared insane)

 

Pretty weird that Nike never managed to put Alabama, OSU, Florida, LSU, etc. in such ugly garbage....

Keep the traditional unis, give us ALL of the bad **** cleats!

 

This sucks.

Worst uniforms of my lifetime on tap.

Mali, Nick, Amir all slighted.

Adidas even matched the offer.

Unreal.

Cry.

 

Keep your Adidas and Nike gear separate fellas. Thanks.

I am filing my adidas in the TRASH...

 

This sucks.

Worst uniforms of my lifetime on tap.

Mali, Nick, Amir all slighted.

Adidas even matched the offer.

Unreal.

 

This sucks.

Worst uniforms of my lifetime on tap.

Mali, Nick, Amir all slighted.

Adidas even matched the offer.

Unreal.

they literally did not match the offer according to the article

 

Need to know them terms ADIDAS wasn't willing to match.

UM: "Flagship school, and mean it this time. Cash and prioritization.''

adidas: "But we just signed Tennessee and Pedo State."

Echevarria: "Get the **** out of my office."

 

@TheOriginalCane we’ve been telling them

 

Worse


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I’ll absolutely never be able to get over this ******* font

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It was so bad. Embarrassing actually

 

Nike left us over lack of commitment to football ( thanks again Donna)

Untrue. False myth. Stop the nonsense.

 

"We're a Nike School..."

-Alonzo Highsmith

I was on that Zoom call.

I was there. That's EXACTLY what Alonzo said.

Followed by "We are NOT an adidas school."

 

I am filing my adidas in the TRASH...

i just bought some stuff. returning it now as we speak

 

 

The current unis are the best we have had in 20 years, its the look from the 80's, 90's and 2016-present. All I ask is that Nike doesnt mess it up with something "innovative". You can wear the 2001 throwbacks or something else once a year, but what we have is perfect. Dont mess it up Nike.

 

Yes. It’s really good. Maybe you should pay to read it. Cheap *******

He can pay for the Herald subscription with all the money he will be saving for the next year by NOT buying any adidas merch...