Originally from The Miami Hurricane

Miami athletics has returned to Nike as the program’s apparel sponsor, agreeing to a lucrative 10-year contract worth more than $200 million.

Nike was the apparel sponsor of the Hurricanes from 1987-2015, before the University made an unprecedented decision to sign with Adidas.

Now, Miami is back wearing the iconic swoosh.

Miami found themselves in a strong negotiating position following its national championship appearance, also coming off the footsteps of other premier programs signing apparel deals.

Adidas put pen to paper with Penn State on July 1, in a 10-year, $300 million dollar deal, and agreed to a 10-year, $100 million deal with the University of Tennessee the next day.

With the bar set high, UM went into negotiations with the upper hand and found that Adidas was unwilling to match Nike’s offer according to reports.

The deal marks a role reversal from when Miami was last in apparel negotiations 12 years ago. Nike was unwilling to match Adidas’ offer in 2015, leading to the longstanding Adidas partnership the University had until now.

The offer reportedly puts Miami as the second-highest collegiate investment from Nike, just behind Oregon, where the apparel giant was founded.

UM was in the midst of a 12-year deal partnership with Adidas, set to expire in 2027. The agreement was the longest-standing collegiate partnership in Adidas history — also the first all-sport apparel partnership the company had with a top program.

Adidas had spent the last decade investing in South Florida sports, from high school all the way to Universities.

South Florida talents such as Malachi Toney, Ohio State’s Jeremiah Smith and Miami recruits A’mir Sears and Nick Lennear all signed with the three stripes within the last year.

In 2025, Adidas signed a five-year, $13.5 million deal to outfit all 41 of Miami-Dade County High Schools’ athletics uniforms, cementing itself as the leading athletic apparel company in the greater Miami area.

But while UM and Adidas have been great partners for more than a decade, UM and Nike have historic ties.

Miami’s original partnership with Nike marked the first all-sports apparel contract in collegiate history, and continued for four of UM’s national titles in football (1987, 1989, 1999, 2001) and two in baseball (1999, 2001).

The Hurricanes join South Carolina as Power Four programs to sign with Nike in the past year, with the decision set to take effect when Adidas’ deal expires next July ahead of the 2027 athletic season.

 

So can we use this as proof that previously Nike didn’t value us past negotiation?

Lmao

2/3rds of Nike deal will be cash… interesting. I though t Nike couldn’t do that….

This is great for everyone but Adidas who massively ****ed yo by not making us their clear #1 CFB program. Honestly no clue why they wouldn’t have gone all in on us, pretty dumb tbh

 

How does this work with Toney singing with Adidas a few month ago

Step 1:

Step 2:

NFW Miami's administration makes this Nike deal without having Baby Jesus and his situation squared away beforehand.

(Blake James ******* it up? I could see that)

 

Kanye used to make Nike shoes before adidas ones. The Nikes were better.

Jai Lucas’ brother has an elite youth basketball league program, sponsored by Nike, and having an adidas sponsorship is at odds with that. Other staff members on the basketball side worked for said program beforehand.

Adidas is a Germany company. Nike is based in Portland Oregon.

Gotdam I feel old.
Good news - I know who Kanye is. I know who Jai Lucas is. I think I know what an elite youth basketball league program is. I know what Nike is. I know what Adidas is. I even know where Germany is and I've been to Portland a few times. I have no idea who the F Jai's brother is.

Thank you for the explanation. Enjoy laughing at my expense all day.

 

Damnnn, shout out to the posters that were adamant on this happening

 

Don't let Nike eff around and give us a Black Air Force 1 cleat (IYKYK). Harkens back to our 80's/90's aura and look on the field which which also matches the energy of the shoe...

 

Anyone got the access to the Barry Jackson article

Just click past the paywall and play the audio.

Good article. Dan R. took an Adidas extension to Joe E. earlier this year, but Joe didn't sign of on it. Joe called Manny K., who negotiated the deal with Nike.

They should bring back Zo as well.

 

Adidas was the leading company in soccer in that era by a gigantic margin. They supplied most national teams with boots, had by far the highest quality level and supplied the official balls for every major tournament.

Then Nike signed MJ and the rest is history...

During the 1980s and 1990s, I played on various softball and soccer rec leagues. Always looking for shoes and other equipment, I went out of my way to avoid Nike for anesthetic reasons but I ended up with Nike softball cleats and same for soccer boots. They were more comfortable for me and held up for longer time. Later when I started buying shoes from one of those places where they measure my feet and gait, always ended up Nikes as the best fit.

 

@Rellyrell I'm going to Applebees (In my Mortimous voice)...

Into the closet I go...

 

Pretty weird that Nike never managed to put Alabama, OSU, Florida, LSU, etc. in such ugly garbage....

This.

I don’t want to be East Coast Oregon. Keep the gimmicky **** in the Pacific Northwest and let Miami wear our classics. You’d never see Alabama in any of those goofy combos Nike gave us in the mid-late 2000’s.

 

But no no it was only a handful of us that saw these deficiencies!!

Kirk openly multiple times on national TV has said his disgust with us in adidas.. He might be Relly on here ffr.

 

Lol do we even need an AD at this point? Seems like Joe E. and Mario can handle things fine

****, we don’t have one? I forgot all about that search

 

@FloridaGators
@Seminoles

 

Context

this motha****a HATES them **** 3 stripes.

 

Lol do we even need an AD at this point? Seems like Joe E. and Mario can handle things fine

Sign me up. I'd sit around collecting a paycheck while everyone else does the real work

 

I'm in the same boat. Problem is, most of my Nike gear was all M/L from 15 years ago and I'm closer to an XL/2XL now lol.

I love Adidas on the shoe front. The Ultraboosts are my go-to shoe...****, I'm wearing some as I type this. Honestly, that probably won't change for me on a day to day basis unless I find something Nike that works better for me. I'm even open to some OnClouds, Brooks, Asics, Hokas, etc for daily wear. Adidas has me covered on that front for now.

That being said - if the Canes are wearing Nike, I'll have Nike Canes gear on next year. My loyalty is with the Canes, not with a specific brand. I'm glad the deal is so lucrative and puts us near the top of the college apparel world in terms of value. Like others...I just want Nike to not put us in clams and palm fronds...let's keep it classic just as Adidas has for most of their deal (yes, I recall the feathers and swirly fonts...those sucked).

I think I'd like to look at some NFL unis for ideas now on where Nike might take us in terms of design/looks. Get some ideas from there...

With the new Nike gear you may need a 3XL. I have some early Nike Dri Fit stuff in 2XL that is way bigger than the current Nike Dri Fit in the same size.

 

Penn state wears the same two jerseys always. Not sure why that deal would be so big

Penn State has one of the largest alumni groups in the nation. That's a lot of people to sell their apparel to.

 

I’m convinced they blew their wad with Tennessee and Penn State. They thought Miami would take a lesser deal, that’s where they were dead wrong. Willing to bet that had Adidas merely matched, Miami would have stuck around. Changing suppliers is a pain, there has to be a legit financial incentive to do so. Adidas failed, that’s on them.

I think Adidas knew we were leaving and that's why they invested in Tennessee and Penn State at a high level.

 

Kirk openly multiple times on national TV has said his disgust with us in adidas.. He might be Relly on here ffr.

Nike folks breaking off something for @Rellyrell like they do Kirk? If so, good for him!

 

This.

I don’t want to be East Coast Oregon. Keep the gimmicky **** in the Pacific Northwest and let Miami wear our classics. You’d never see Alabama in any of those goofy combos Nike gave us in the mid-late 2000’s.

This is the most important thing. Serious programs honor their tradition. I’ll be disgusted if I see anything like those Christmas decoration helmets Nike put us in. Surprising Miami is on the rise and decided to align themselves with a failing company like Nike. Hope it works out. Keep those Oregon concepts in Eugene.

 

Sooooo. We ******' ??