Originally from The Miami Hurricane

Miami athletics has returned to Nike as the program’s apparel sponsor, agreeing to a lucrative 10-year contract worth more than $200 million.

Nike was the apparel sponsor of the Hurricanes from 1987-2015, before the University made an unprecedented decision to sign with Adidas.

Now, Miami is back wearing the iconic swoosh.

Miami found themselves in a strong negotiating position following its national championship appearance, also coming off the footsteps of other premier programs signing apparel deals.

Adidas put pen to paper with Penn State on July 1, in a 10-year, $300 million dollar deal, and agreed to a 10-year, $100 million deal with the University of Tennessee the next day.

With the bar set high, UM went into negotiations with the upper hand and found that Adidas was unwilling to match Nike’s offer according to reports.

The deal marks a role reversal from when Miami was last in apparel negotiations 12 years ago. Nike was unwilling to match Adidas’ offer in 2015, leading to the longstanding Adidas partnership the University had until now.

The offer reportedly puts Miami as the second-highest collegiate investment from Nike, just behind Oregon, where the apparel giant was founded.

UM was in the midst of a 12-year deal partnership with Adidas, set to expire in 2027. The agreement was the longest-standing collegiate partnership in Adidas history — also the first all-sport apparel partnership the company had with a top program.

Adidas had spent the last decade investing in South Florida sports, from high school all the way to Universities.

South Florida talents such as Malachi Toney, Ohio State’s Jeremiah Smith and Miami recruits A’mir Sears and Nick Lennear all signed with the three stripes within the last year.

In 2025, Adidas signed a five-year, $13.5 million deal to outfit all 41 of Miami-Dade County High Schools’ athletics uniforms, cementing itself as the leading athletic apparel company in the greater Miami area.

But while UM and Adidas have been great partners for more than a decade, UM and Nike have historic ties.

Miami’s original partnership with Nike marked the first all-sports apparel contract in collegiate history, and continued for four of UM’s national titles in football (1987, 1989, 1999, 2001) and two in baseball (1999, 2001).

The Hurricanes join South Carolina as Power Four programs to sign with Nike in the past year, with the decision set to take effect when Adidas’ deal expires next July ahead of the 2027 athletic season.

 

 

But no no it was only a handful of us that saw these deficiencies!!

Baggy, thin and long!!!

 

Thank GOD

 

How does this work with Toney singing with Adidas a few month ago

Idk how it works with him singing with Adidas, but him signing with Adidas has no effect on the Miami Nike deal or vice versa...

 

Bro, that **** is awful

 

Defended what? That Miami should ALWAYS take the best deal? Adidas didn’t have the best deal this time, failed to match and lost a big property as a result. That’s called business and if more of our fans actually understood that, we wouldn’t have people crowing today. Nike finally did the right thing and will reap the rewards.

SHUT UP

WE NEVER HAD THE BEST DEAL

WE CAME OUT IN FEATHERS AND HAD LOUISVILLE GETTING PAYED MORE THAN US WITHIN 24 MONTHS

WE BACK NOW

YOU PUNK COME SEE ME

 

Whaaat……?!!! Hope Nike doesn’t mess with our unis. Oregon went from ducks to quacks in no time with their unis.

 

From Barry’s article

AD search update

 

Players have deals with Adidas but Miami is going back to Nike? How is that going to work?

 

What’s record setting about it ? Didn’t pedo st sign a 300 million dollar deal?

 

What’s record setting about it ? Didn’t pedo st sign a 300 million dollar deal?

 

What’s record setting about it ? Didn’t pedo st sign a 300 million dollar deal?

I can’t believe that brand is worth that lol such an insane contract

 

Penn state wears the same two jerseys always. Not sure why that deal would be so big

They had to overpay to get PSU to move. As I stated earlier, changing suppliers is a pain, most schools won’t do it unless there’s a legit financial incentive to do so. Adidas also hoped Miami would take a slight hit out of loyalty, terrible assumption on their part. This is about MONEY, period. Nike paid, and that’s what matters.

 

Just don’t mess with our unis.

 

 

Kurt showing his street side

 

I hope he holds firm. I know Sumrall probably doesn't have a lot of say as a new coach but Nike/Jumpman forced a ton of alternate jerseys/helmets on the Gators this year.

As they should… they’ve put a crap product on the football team. Basketball team seems to left alone since they seem to be doing their thing

Idk why people are surprised apparel company’s would wanna push more alt jerseys or crazy designs to help drive some sells when people won’t buy the regular stuff because theirs zero excitement due to a crap on the field product

 

I've never felt older trying to figure out wtf this means.

Kanye used to make Nike shoes before adidas ones. The Nikes were better.

Jai Lucas’ brother has an elite youth basketball league program, sponsored by Nike, and having an adidas sponsorship is at odds with that. Other staff members on the basketball side worked for said program beforehand.

Adidas is a German company. Nike is based in Portland Oregon.

 

I hope he holds firm. I know Sumrall probably doesn't have a lot of say as a new coach but Nike/Jumpman forced a ton of alternate jerseys/helmets on the Gators this year.

Forced? Really? Sumrall came from Tulane. Tulane has a ton of alternate jerseys/helmets. I think Sumrall likes a lot of alternate/jerseys.

 

What’s record setting about it ? Didn’t pedo st sign a 300 million dollar deal?

People believe those numbers aren’t accurate.