- Joined
- Dec 22, 2011
- Messages
- 47,254
I think ND still out sells us no matter what apparel company theyre with. I never really liked the UA stuff. it's kinda clear they only care about MD and thats it. thats their focus
Here's the thing.
ALL THINGS BEING EQUAL...yes, ND can outsell Miami. Which, of course, would need to presume that both schools are with the same apparel company, otherwise it's not an equivalent comparison.
And who cares.
The point is, if you want to sell more (no matter how strong your brand is), you have to choose a partner THAT PEOPLE WANT TO PURCHASE, and the inventory has to be available.
We may "never know" how much adidas merch Miami woulda/coulda/shoulda sold, because there just isn't as much available on as many channels. That's a stone-cold fact, whether you compare/contrast the direct websites (Nike.com vs. adidas.com) or the mass-retailers (Fanatics and all the sporting goods/shoe stores online).
And, sure, the UM Bookstore and CanesWear look great, and yet very few people (outside of students and Broward residents) buy from those outlets.