Adidas signed Kanye after that epic rant & it immediately changed their perception. Then they hired 3 top designers away from Nike, which a lot of their shoes started to mimic classic silhouettes from Nike & new, unreleased designs (hence Nike sued Adidas & won a cease & desist order again those designers). Regardless, the damage was done. King then came up w/ an aggressive plan to rebrand Adidas’ image by reviving street wear & w/ their new connection w/ Kanye, began to tap in w/ artist & street wear designers, again, like they did w/ Run DMC.
They changed perceptions in the blink of an eye, then the NMD wave caught on. So they had a solid 3 yr run from 2014-2017. Then the wheels started to come off around mid 2018 from a whole bunch of factors. Now, they are stuck, trying to recreate the formula, but the juice ain’t there like it was. Nike took the body blows, and like a true champ, let Adidas wear themselves out before taking head shots. Per Business Insiders, in 2020 Nike/Jordan had 9 of the 10 top selling athletic/performance shoes, excluding The NMDs & per Vogue, Nike/Jordan Brand had 8 of the 10 top selling fashion shoes, except the Yeezy 350 & NB 992.
But credit to Adidas for riding that wave to get back to the #2 spot & changed ppl’s perception on them, especially the youth due to their fashion lines....but they’ve lost the formula, and their apparel sucks. There’s no symmetry & not aesthetically cohesive. That’s all their jerseys b/c they are a futbol sports company. That breathable, loose T-shirt chit looks good when muscular dude & shoulder pads aren’t involved. Hence letters look stretched, The U is a V, it slips off shoulder pads after any contact, and the last names look like a reading rainbow.
I’m glad for the loot they gave us, but I’m not cool about us not being the priority we were promised, their flagship program like we were promised, the off field gear, and the on field gear has been mediocre. Finally; an important game, due to our history w/ the facility, was played in 2019. We played a G5 school also from Miami, in FIU. 2017, we were given the “Miami Nights” jerseys. In 2019, they gave FIU black jerseys, and called them “Miami Nights.” To me, that was hella disrespectful.