Nike's role in popularizing specific looks. Nike has created notable all-white uniform combinations and officially branded some with "Stormtrooper" or similar names, particularly for college football teams.
- University of Miami: Nike unveiled a popular all-white "Stormtrooper" combination for the Miami Hurricanes in 2014, and the team has worn it several times since.
Adidas has partnered with several college football programs, such as Texas A&M and Texas Tech, to create and promote all-white alternate uniforms and use the "icy white" or similar terminology for these looks. This trend of referring to all-white "icy white" uniforms has become popular in sports marketing, particularly in college football, to describe a uniform that features white across all four elements: the helmet, jersey, pants, and socks.
In 2015, Adidas helped the Miami Hurricanes unveil their "305 Ice" alternate uniform, which was an all-white take on their road uniforms.
Since we’re not w Nike any longer, technically this is the new terminology for Adidas version of all white unis.