I might settle for HRS just having the appropriate number of concessions stands open and adequately staffed for our home games. But these kinds of deals make sense, along with giveaways that are actually cool/fun. Like those Bumble Bee playing cards they gave out in the early 90s....
I have to imagine we could do a playing card giveaway one or two games a year in the NIL era, right? Grab a sponsor, pay one or two dozen players, print the cards, market the cards, and distribute them during one or two ACC home games against a mid opponent (something like NC State and Stand. Maybe something like 1:5000 is signed by the player?