Originally from The Miami Hurricane

Miami athletics has returned to Nike as the program’s apparel sponsor, agreeing to a lucrative 10-year contract worth more than $200 million.

Nike was the apparel sponsor of the Hurricanes from 1987-2015, before the University made an unprecedented decision to sign with Adidas.

Now, Miami is back wearing the iconic swoosh.

Miami found themselves in a strong negotiating position following its national championship appearance, also coming off the footsteps of other premier programs signing apparel deals.

Adidas put pen to paper with Penn State on July 1, in a 10-year, $300 million dollar deal, and agreed to a 10-year, $100 million deal with the University of Tennessee the next day.

With the bar set high, UM went into negotiations with the upper hand and found that Adidas was unwilling to match Nike’s offer according to reports.

The deal marks a role reversal from when Miami was last in apparel negotiations 12 years ago. Nike was unwilling to match Adidas’ offer in 2015, leading to the longstanding Adidas partnership the University had until now.

The offer reportedly puts Miami as the second-highest collegiate investment from Nike, just behind Oregon, where the apparel giant was founded.

UM was in the midst of a 12-year deal partnership with Adidas, set to expire in 2027. The agreement was the longest-standing collegiate partnership in Adidas history — also the first all-sport apparel partnership the company had with a top program.

Adidas had spent the last decade investing in South Florida sports, from high school all the way to Universities.

South Florida talents such as Malachi Toney, Ohio State’s Jeremiah Smith and Miami recruits A’mir Sears and Nick Lennear all signed with the three stripes within the last year.

In 2025, Adidas signed a five-year, $13.5 million deal to outfit all 41 of Miami-Dade County High Schools’ athletics uniforms, cementing itself as the leading athletic apparel company in the greater Miami area.

But while UM and Adidas have been great partners for more than a decade, UM and Nike have historic ties.

Miami’s original partnership with Nike marked the first all-sports apparel contract in collegiate history, and continued for four of UM’s national titles in football (1987, 1989, 1999, 2001) and two in baseball (1999, 2001).

The Hurricanes join South Carolina as Power Four programs to sign with Nike in the past year, with the decision set to take effect when Adidas’ deal expires next July ahead of the 2027 athletic season.

 

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My daughter used to work at UNC. Here's my son showing the proper respect...

 

I think Adidas knew we were leaving and that's why they invested in Tennessee and Penn State at a high level.

Theres a strong possibility you are right. Wouldn’t be shocked that the moment Miami didn’t sign the extension, Adidas reasoned that we wouldn’t take their deal and moved on. They may have thought that Nike wouldn’t pay and they would get us back with a slight raise. Nike backing up the truck crushed that strategy.

 

i think if we are being fair, have to look at how long ago deals were signed too- was it last year or 5 years ago. hard to truly compare things- but you can look at south carolina last year from nike just getting 70M as a true comp

 

Stars are aligning boys!!

B1G!!!

 

Christmas ornament helmets here we come. SMH.

 

Show me the money baby

 

He really say this lol

 

Isn’t the PSU deal 300 million for 10 years?

Structure is a bit different.

 

We so ******* byke

 

Silly question. How does that work with a few of our guys signed to Adidas?

That is a silly question my friend.. Our QB had re-signed with Duke & we didn’t let a little “legal contract” get in our way. Those are poor people problems. We back up.

 

 

It's also Nike needing to make a big splash. I knew this would happen. Nike is not doing well at all and the focus for the recovery is athletics. Great timing for both Nike and Miami

Soooooo...it's NOT about stock price?



It's all good, I love ya, man!

I'm just sooooo happy right now!

 

 

But no no it was only a handful of us that saw these deficiencies!!

Of course not! Anyone that has played the game and actually cared about what they looked like when they played noticed these things. It’s absolutely pitiful what we have been trotting out there with since the adidas deal.

PITIFUL

 

But no no it was only a handful of us that saw these deficiencies!!

Yep.

But we had people yapping about the "classic uniform" and whatnot...

...and complaining about the last few years under Nike...

I am a kind and forgiving god. I will accept all apologies...

 

PSU vs Miami deal is is essentially a comparison of getting a truck delivery of surplus little boys shoes with a markup retail value of 300 million, vs getting a handed a briefcase filled with 200 million in cash.

 

What’s record setting about it ? Didn’t pedo st sign a 300 million dollar deal?

Seems like no one actually believes those numbers are legit

 

Yep.

But we had people yapping about the "classic uniform" and whatnot...

...and complaining about the last few years under Nike...

I am a kind and forgiving god. I will accept all apologies...

I won't. **** em.

 

This sucks.

Worst uniforms of my lifetime on tap.

Mali, Nick, Amir all slighted.

Adidas even matched the offer.

Unreal.

 

Awesome news for the Univ of Miami!