Originally from The Miami Hurricane

Miami athletics has returned to Nike as the program’s apparel sponsor, agreeing to a lucrative 10-year contract worth more than $200 million.

Nike was the apparel sponsor of the Hurricanes from 1987-2015, before the University made an unprecedented decision to sign with Adidas.

Now, Miami is back wearing the iconic swoosh.

Miami found themselves in a strong negotiating position following its national championship appearance, also coming off the footsteps of other premier programs signing apparel deals.

Adidas put pen to paper with Penn State on July 1, in a 10-year, $300 million dollar deal, and agreed to a 10-year, $100 million deal with the University of Tennessee the next day.

With the bar set high, UM went into negotiations with the upper hand and found that Adidas was unwilling to match Nike’s offer according to reports.

The deal marks a role reversal from when Miami was last in apparel negotiations 12 years ago. Nike was unwilling to match Adidas’ offer in 2015, leading to the longstanding Adidas partnership the University had until now.

The offer reportedly puts Miami as the second-highest collegiate investment from Nike, just behind Oregon, where the apparel giant was founded.

UM was in the midst of a 12-year deal partnership with Adidas, set to expire in 2027. The agreement was the longest-standing collegiate partnership in Adidas history — also the first all-sport apparel partnership the company had with a top program.

Adidas had spent the last decade investing in South Florida sports, from high school all the way to Universities.

South Florida talents such as Malachi Toney, Ohio State’s Jeremiah Smith and Miami recruits A’mir Sears and Nick Lennear all signed with the three stripes within the last year.

In 2025, Adidas signed a five-year, $13.5 million deal to outfit all 41 of Miami-Dade County High Schools’ athletics uniforms, cementing itself as the leading athletic apparel company in the greater Miami area.

But while UM and Adidas have been great partners for more than a decade, UM and Nike have historic ties.

Miami’s original partnership with Nike marked the first all-sports apparel contract in collegiate history, and continued for four of UM’s national titles in football (1987, 1989, 1999, 2001) and two in baseball (1999, 2001).

The Hurricanes join South Carolina as Power Four programs to sign with Nike in the past year, with the decision set to take effect when Adidas’ deal expires next July ahead of the 2027 athletic season.

 

I like Adidas too, but this is about money and I understand the why. I’m loyal to The University of Miami, our corporate partners only matter if they help us be a world class University. Time to stock up on Adidas merch, while also adding some Nike stuff(I’ve always preferred Nikes cold weather gear). There’s also some Nike gear in my basement that is about to return back to the main closet!

I'm in the same boat. Problem is, most of my Nike gear was all M/L from 15 years ago and I'm closer to an XL/2XL now lol.

I love Adidas on the shoe front. The Ultraboosts are my go-to shoe...****, I'm wearing some as I type this. Honestly, that probably won't change for me on a day to day basis unless I find something Nike that works better for me. I'm even open to some OnClouds, Brooks, Asics, Hokas, etc for daily wear. Adidas has me covered on that front for now.

That being said - if the Canes are wearing Nike, I'll have Nike Canes gear on next year. My loyalty is with the Canes, not with a specific brand. I'm glad the deal is so lucrative and puts us near the top of the college apparel world in terms of value. Like others...I just want Nike to not put us in clams and palm fronds...let's keep it classic just as Adidas has for most of their deal (yes, I recall the feathers and swirly fonts...those sucked).

I think I'd like to look at some NFL unis for ideas now on where Nike might take us in terms of design/looks. Get some ideas from there...

 

Anyone got the access to the Barry Jackson article

Open it and find show reader. For me it pops up when i click the top left of the browser. Screen goes black and you should be able to see the article

 

As long as Nike is involved, giving us good stuff and is throwing the money around then I’m in. Prefer Nike gear to adidas anyways

 

Sooooo. We ******' ??

 

Excited to see what the elite Nike folks that came up with these joints has in store for us

View attachment 373026

Yikes...I hope this isn't legit and if it is, that it doesn't trickle down to our stuff.

 

Adidas gave PSU a 10-year $300 million deal and they weren't willing to match Nike's $200 million deal for us. It is clear we weren't their priority.

https://www.centredaily.com/sports/college/penn-state-university/article316223070.html

How is there such a large disparity in the deal that PSU got vs ours?

Penn state wears the same two jerseys always. Not sure why that deal would be so big

 

Don't know how to explain it but as much as the Natty appearance this is actually a signal that..we're legit back. Hate to say it and continue the narrative but you know it when it happens for real.

ND fans doing Miami chants at games, coaches in different conferences going out of their way to hate, biggest apparel deal in the sport. We back back

Exactly. You think Nike was shelling out $20M+ a year for 2022 Miami? 2023? 2024? **** no. And I don’t care about their financial charts. This is simply because they see the writing on the wall. We are as legit of a program as anyone in America right now in every single aspect. We just need to get out of the ACC, but honestly I have thoughts on that as well that are because of this deal.

 

But no no it was only a handful of us that saw these deficiencies!!

Half of Adidas Football about to get fired off of that one tweet

 

So we peacing out of the acc with this money?

 

I KEPT NAMES OF EVERYONE ON THIS SITE THAT DEFENDED ADIDAS FOR 12 YEARS

 

Phil Knight saw his Ducks get their asses kicked by Oklahoma State and told his people "**** That, Get me Miami. Now!"

We are so, so, so, so BACK

 

 

How does this work with Toney singing with Adidas a few month ago

 

PLEASE BRING BACK THE PIPE

 

How does this work with Toney singing with Adidas a few month ago

Doesn’t have an impact. Players can sign deals independently of schools brand

 

Now return to the jerseys of the early 2000’s and we’re back.

 

I KEPT NAMES OF EVERYONE ON THIS SITE THAT DEFENDED ADIDAS FOR 12 YEARS

Defended what? That Miami should ALWAYS take the best deal? Adidas didn’t have the best deal this time, failed to match and lost a big property as a result. That’s called business and if more of our fans actually understood that, we wouldn’t have people crowing today. Nike finally did the right thing and will reap the rewards.

 

How does this work with Toney singing with Adidas a few month ago

Right shoe is Nike and his left is Adidas

 

Yikes...I hope this isn't legit and if it is, that it doesn't trickle down to our stuff.

These are 100% legit. Released like last week or two

NBA, Nike announces new 'Specter' uniforms for league's oldest teams

Each of the uniforms include details inspired by the franchises' history, city heritage and fan culture.

www.espn.com