- Joined
- Dec 22, 2011
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- 43,761
Kids still do sports, it's what parents do with their kids because their parents did it with them.
Watching it, tuning in, keeping up with a sport, good lluck with that.
In coaching travel teams, I've asked them who they like, favorite teams, players, what other sports they like, same questions, etc. Not just scrub teams, but we play in some national competitions, etc.
They can name a few. You ask them about, did you see, etc. It's a blank on their part. Man, in my day, if we had the technology we have now, we'd see everything. Passion is still there for the sport, they want to win, but good luck getting them to watch it. They just don't.
For reference, one boy is 5'11 and in 6rh grade, I'd be shocked if he didn't play high D1. The other is a soccer player with a youth affiliated MLS program. My soccer child knows big name soccer players and clubs, but watch it, nah. Football boy, he's maybe watched a handful of football games combined his entire life. He's wicked smart, too smart at times, but watch sports, forget it.
Television has gone up for three main reasons. Comfy sofa and big television. It's also far cheaper to stay at home, **** has gotten outrageous. The age that watches and follows this stuff religiously (parents and grandparents) have other stuff to do (kids), so that leaves the old guard. They aren't getting younger and when they're gone, it's gonna drop. Kids just aren't built like that anymore, too many other interests.
Yeah, we can debate what the future mix will be, but sports is still incredibly popular. For one thing, it's one of the few "contents" that you can watch on various media that is live, immediate, and unpredictable.
Also, look to merchandise. I realize that isn't the end-all/be-all, but the growth of companies like Fanatics, as well as long-time leaders like Nike and adidas, are indications that there will still be INTEREST and fandom, even if that might look a bit different from when we were younger.
We shall see. Will every pro franchise sell for $7 billion? Maybe not. But the overall interest is still strong, and we have to monitor what that will actually mean over the next few decades.