Of the $1B NCAA annual revenue, $850M of it comes from March Madness. $600M+ of the March Madness money is distributed back to schools. Interesting info here:
“While top-tier college football is both more popular and a much larger commercial entity than
college basketball, the NCAA makes virtually no money from its postseason. The governing body controls neither the College Football Playoff, nor any FBS bowl games.”
The NCAA's billion dollar enterprise is built almost entirely on the college basketball postseason, not the college football playoffs
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