They're in the midst of a pr nightmare. This season, and the way it ended, has created a full-blown crisis situation for them.
The athletic department is panicking. Notice the sense of hypervigilance they're displaying when it comes to the media? They're pouncing on any negative story that's leaking in order to refute it. They're sending out their shills like Hackson to keep releasing fluff pieces in the hopes of turning the tide. They've got low-paid dummies on here trying to play the "everything is fine nobody panic!" role.
They can't control the message right now. Before the season the corny hashtags were gobbled up by the mindless drones and spread all over here and social media, but everything changed. Everyone has picked up their pitchforks. They're trying desperately to refute any negative information that leaks, and they're hoping to quell the flames and let this whole thing blow over.
We have to keep the heat on.