As I described in another thread, ND AD Swarbrick should have canned Kelly last December, made the huge offer to Urban before or concurrent with the Jags offer (Urban announced as Jags Coach in January). At worst, he is looking fo another HC after Kelly continued to underperform. At best, he has a top HC and $$$ signs in his eyes as he approaches NBC for the TV rights deal.
Now, he has a promising, but inexperienced HC, he is out of the playoffs for scheduling a dangerous G5, and NBC will play hardball on the contract knowing Swarbrick is in a position of weakness.
I'm an old fan...Sucks to be ND!