I’m from Louisiana, I’m an LSU graduate, and I also graduated from LSU Law. Let’s be real — there’s a network effect at play in college athletics. Many of the same agents represent media figures, university presidents, athletic directors, coaches, and even players. That overlap creates an environment where inflated contracts and oversized buyouts don’t happen by accident — there’s a coordinated ecosystem benefiting from them.
But the economics are shifting. With player compensation now a permanent part of the model — and only headed higher even after collective bargaining and a future salary cap — head-coach salaries are going to have to come down. It’s inevitable.
Consider the numbers:
- Average NFL head coach salary: ~$6.6M
- Average SEC head coach salary: ~$8.1M
- Average Big Ten head coach salary: ~$6.8M
- Average ACC head coach salary: ~$5.8M
College coaches — particularly in the SEC — are being paid above NFL levels, despite vastly different labor structures and revenue realities. That’s not sustainable once players are fully paid participants in the system.
Look at LSU specifically: Brian Kelly was earning roughly
$10M annually, which is
about half of LSU’s estimated $20M athlete revenue-share obligation. When one coach’s salary equals half the total player-compensation pool, the model is broken. The math no longer works — and the market will correct.