Great Article on The Ringer: The Reinvention of “The U”

HurricaneAce07

Class of 2007
Joined
Sep 21, 2015
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Rodger Sherman wrote an outstanding article about Miami and the turnover chain on The Ringer:

The Reinvention of "The U"

I thought this one excerpt was spot on:
Plenty of Division I college football programs have staffs devoted to figuring out what memes and Twitter strategies will best catch the attention of teenagers. Miami one-upped them all. Everybody wants to wear the Turnover Chain.

Miami is not the Wild West anymore: In fact, it led college football teams in community service last year. Yet the chain manages to link today’s players to the best parts of the program’s past while leaving the unsavory elements they’re too young to remember behind. It’s the rebranding effort that every once-relevant college football program wishes it could pull off.
 
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That chain really is causing these kids to be turnover magnets. Every opportunity to pounce on the ball they capitalize on, and it's a sight to behold
 
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