There are no expectations? No standard to be met? No benchmarks or goals to accomplish? Absolutely NOTHING. He speaks in the abstract with no absolute, definitive results to work towards. How the **** are we ever going to win ANYTHING without that? There's not a CEO in this country that operates an organization without a mission.
Where there is no vision, the people perish.
Proverbs 29:18
Great rack on him, though
his goal is set low and it's to win the ACC coastal!