And if anyone questions him, Echevarria has a simple retort: It's just business.
"We are proud members of the ACC. If the economics were even, we wouldn't be having any of these conversations," he told Yahoo Sports in an interview this week. "Thing is, we sit in the second tier. It's a reason we don't get a vote on the 24-team playoff and the Big Ten and SEC do."
"The fact is that we won about every game you could win last year and maxed out in revenue in our current [ACC] sharing model. And we made the same amount of money as other institutions [in the Big Ten and SEC] whose football programs operate at different levels of investment and performance."
If projections are accurate, Echevarria says, the Big Ten and SEC, already distributing an average of $25 million more to each of their schools than the ACC, will almost double their edge when they renegotiate their television contracts in 2030 — the year that the SEC may execute a look-in clause with ESPN and when the Big Ten's current media rights deal expires.
The ACC's binding television contract with ESPN doesn't end until 2036, and though the league pushed through an uneven revenue distribution model, the financial inequities with the power two leagues is fixed — still very much a frustrating point for administrators like Echevarria.