The bowls and the colleges want that extra cash. But being bowl eligible is a huge plus because of all of the extra practices you are allowed. True freshman and RS freshman mature much faster on bowl eligible teams.
Of course that is assuming the coach has a half a brain in their head. Alfraud Grohlden has opted not to take advantage of the extra practices because his players despise him and his process. Alfraud figured he could buy their loyalty by giving them days off. These kids want to ball out and play in the league. You want their loyalty win some games. You think Nick Satan is mister popularity, no, but those kids know they are getting prepared to play on Sundays.