I used to laugh at BR but I think I see their approach. A few years a go I realised that BR is not a "network" per say but just a funnel for anyone with an opinion. In allowing anyone to write articles and to do so without needing to get all the facts right they were able to create a lot of content. Those of us hungry for our teams content will check in with BR all the time.
Once they build a reader base and perhaps generate a bit of cash in advertising they can then find better writters and the content should (and seems to be) getting better. Still a long way to go.
The team stream ap is one of the best in terms of structure.