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'Street agents' exploiting athletes in NIL deals, coaches warn
Coaches and other observers see a growing need to protect athletes by regulating middlemen in NIL deals.
FORMER OAKLAND RAIDERS safety Derrick Gibson, now coaching at Miami Central High School, said high school athletes are losing money by using agents because colleges offer NIL deals based on the market rate for players they recruit.
A street agent can't affect that, he said, certainly not enough to merit a 20% or 25% cut. NFL agents, by contrast, typically earn 3% on salaries and 10% to 20% on endorsement deals. "But when it comes to your NIL money, he should not have 20% because that's your number, and your number is not going to change," Gibson said. "I can give you a lot of examples where agents pretty much messed up a deal."
Prukop, who runs an NIL education company, said he sees agents trying to sign young athletes to lifetime marketing agreements that grant them 15-30%. The survey of college athletes found the median cut for an agent was about 20%.
Though the NCAA and coaches' associations agree that street agents should be addressed, the path to regulation is unclear.
The NFL's and NBA's players' associations require their agents to pay a registration fee, have a college degree, undergo a background check and pass an exam. College athletes do not have a union, though two groups pushing for collective bargaining in college sports include rules on athlete representation in their proposals.
The NCAA, which has largely stayed out of NIL enforcement issues, told ESPN in a statement that it has limited ability to regulate agents. (The association has rules for agents working with college basketball players who are trying to enter the NBA draft.)
The College Sports Commission, created by the House settlement last summer to regulate NIL deals and payments to college athletes, is just getting off the ground. Agents are not included in the House settlement provisions, and a spokesperson for the CSC did not say whether the agency would tackle the issue.
Bohl said his organization, the AFCA, has considered addressing the issue but would be limited to football. He said that some states have laws regarding NIL and agent representation but that they are difficult to enforce without uniformity and clear oversight over high school athletes, especially with colleges and agents interacting across state lines.
What's clear, officials say, is that solving this problem will require them to work together. Martin, who leads the Texas High School Coaches Association, said he met with NFL representatives attending the 2026 combine in Indianapolis about the issue to solicit possible solutions.
Martin said many Division I colleges in Texas have agreed to involve athletes' high school coaches in the recruiting process in part so that they can watch for unscrupulous middlemen. His group is also trying to develop training for athletes and their parents about NIL.
In December, U.S. senators Marsha Blackburn, R-Tenn., and Maria Cantwell, D-Wash., introduced a bill that would require agents to register with a state before representing athletes in NIL deals.
The legislation also would require athletic associations, such as the NCAA, to maintain an online registry of agents and cap agent fees at 5%. The bill is currently in committee.