And you do realize that this is about more than sending 85 swag-packs to a school, right?
There's all kinds of contractual language specifying that adidas is supposed to PROMOTE Miami, to MARKET Miami, to PUSH Miami. This is the functional equivalent of belatedly mentioning Cam Ward as a Heisman candidate. It didn't help him in the voting, and he quickly signed a deal with another company not named adidas.
If adidas is lucky enough to get a few teams in the CFP, they should be letting THE WORLD know about it. Lazy second-place brand which should be in third place or lower.