Despite all their bluster about toughness, grit, heart, determination, wanting it more and all the other dumbass cliches they throw out, most football coaches are world class pussies. Al Golden is no exception and in fact he is an exceptional ****. There are multiple times every game where Golden's nuts suck up to somewhere around his sternum. Nothing makes Golden's miniscule flaccid **** harden faster than the opportunity to kick a FG or go "by the book" when it comes to punting the ball away.
Because in a football coaches mind, it's better to lose by the book than try to win unconventionally and lose.