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That's because we were getting murdered by then.

My point exactly. The market for this game appears to be marginally better than the Ohio game and the secondary market reflects that; however, there are great seats on the secondary for less than face value. What this means though is that assuming we have 30K or so season ticket holders like...

I also think part of the problem stems from a flooded secondary market and the school's switch from StubHub to SeatGeek as the secondary marketplace. Many people who buy season tickets only go to a game or two each year. If this game is not it, they resell their tickets. When demand sucks, the...

You’re buying someone else’s tickets. It’s not stupid. It’s the way resale works. Prices are higher than primary if there is a market there. Lower when the market is trash. There was low demand for this game.