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A smart businessman will only bring those players in if it eventually helps his bottom line. If a business brings in a player and it’s business as usual that night, the smart businessman won’t bring that player in many more times.

Exactly. It’s just a form of money laundering. Report the money and pay all of your taxes on the cash that comes through the legit sources, and that will keep them from digging around in the illegitimate sources.

The difference, though, is that Alabama fans will stand in line to pay $50 for an autograph from the backup punter. The typical Miami “fan” in south Florida won’t even pay money to go to games, much less make it worth a company’s time to set up events. Yeah, King had a nice first day. Now sit...

To add on to that, do we want players who say "that program wins, I want to go there", or "those guys are making bank doing commercials, I want to go there". Because I think we've had plenty of talented players who were paycheck guys, and that hasn't worked out well for us.

Does it matter to the 19 year old football player where the money comes from?

It doesn't matter if people know where Birmingham is. It matters if people in Birmingham will pay endorsements to players. We know they will. You can predict all the clubs and parties you want, but Miami is still a big league city. We will occasionally have a name big enough to command the...

Nah, it's not as simple as "work hard and you'll get your deals too". There are plenty of athletes, our players included, who bust their tails and won't make a dime.

Your first sentence is exactly the point. Athletes who are well known are going to get deals, no matter what market they are in. People are dismissing Birmingham as some little podunk town, but their players are known. Just like the girls in Fresno. Let's pump the brakes on pointing out that...

We have four decades of evidence that people in South Florida don't know that UM even exists unless we're top 5 and playing another top 5 team.

If it was based on how good a team is expected to be, we would have players lining up deals all day, while two girls at Fresno State would have nothing. That's not how marketing works.

Yeah, that's why South Florida isn't some hotbed for college marketing. You're agreeing with me.

And those people in Miami and Fort Lauderdale aren't the least bit interested in Miami football, hence the poor TV ratings and abysmal attendance.

What do national advertisers have to do with it? The NIL is going to be solely regional for a program like Miami. Things like College Hunks and The Wharf. And that Latin American capital barely knows that UM exists within its community.

Really? Two female basketball players from Fresno State (17-11, 1-1 in WNIT) signed a deal with Boost Mobile. And I don't see a whole lot of other deals being made with any Miami football players. King is getting deals because he is D'eriq King, not because Miami might have a decent season.

That's great, but the Miami TV market isn't watching college football. The #1 market for college football ratings on ESPN? Birmingham.