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Putting names to numbers. So when a lesser known player (special teams or 2nd string) makes a play they know what their name is so they can properly announce it. Used so the announcers doesn't have to memorize every single player on every single team.

Looks like Kevin is helping big brother Greg with spotting during his broadcasts. Haven't seen it posted yet, but good for him for finding some success outside of football after some of the issues prior. This video is a few months old, but shows Kevin a little after the 3 min mark